“You’ve gone too far”: Social pressure mobilization, reactance, and individual differences

Gregg R. Murray, Richard E. Matland

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)333-351
Number of pages19
JournalJournal of Political Marketing
Volume14
Issue number4
DOIs
StatePublished - 2015
Externally publishedYes

ASJC Scopus Subject Areas

  • Sociology and Political Science
  • Marketing

Keywords

  • Backlash
  • Campaigns
  • Experiment
  • GOTV
  • Privacy
  • Reactance
  • Social norms
  • Social pressure
  • Turnout
  • Voter mobilization

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