@article{fdfd5615b6094c66bf86225906d79e14,
title = "Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air",
author = "Yim, \{Myungok Chris\} and Park, \{Hyun Soon\}",
note = "This study analyzes the December 2014 {"}nut rage{"} incident on Korean Air Lines by means of in-depth interviews with corporate communication experts. We examine how Korean Air managed this crisis of legitimacy, asking whether its legitimization strategy and tactics were effective.",
year = "2019",
month = apr,
day = "1",
doi = "10.1177/1050651918816360",
language = "American English",
volume = "33",
journal = "Journal of Business and Technical Communication",
number = "2",
}