Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air

Myungok Chris Yim; Hyun Soon Park

doi:10.1177/1050651918816360

Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air

Myungok Chris Yim, Hyun Soon Park

School of Communication

Sungkyunkwan University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business and Technical Communication
Volume	33
Issue number	2
DOIs	https://doi.org/10.1177/1050651918816360
State	Published - Apr 1 2019

Disciplines

Computer Sciences
Public Relations and Advertising
Curriculum and Instruction

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10.1177/1050651918816360License: Unspecified

Cite this

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title = "Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air",

author = "Yim, {Myungok Chris} and Park, {Hyun Soon}",

note = "This study analyzes the December 2014 {"}nut rage{"} incident on Korean Air Lines by means of in-depth interviews with corporate communication experts. We examine how Korean Air managed this crisis of legitimacy, asking whether its legitimization strategy and tactics were effective.",

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Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air

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