@article{db765a6c026a4fe099617a17394a91eb,
title = "Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place",
keywords = "Brand ideology, Brand museum, Consumers, Ethnography, Flagship store",
author = "Stefania Borghini and Nina Diamond and Kozinets, \{Robert V.\} and McGrath, \{Mary Ann\} and Mu{\~n}iz, \{Albert M.\} and Sherry, \{John F.\}",
year = "2009",
month = sep,
doi = "10.1016/j.jretai.2009.05.003",
language = "English",
volume = "85",
pages = "363--375",
journal = "Journal of Retailing",
issn = "0022-4359",
number = "3",
}