When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity

Clifford J Shultz; Timothy J Burkink; Bruno Grbac; Natasa Renko

doi:10.1509/jppm.24.1.24.63897

When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity

Clifford J Shultz, Timothy J Burkink, Bruno Grbac, Natasa Renko

Quinlan School of Business

Research output: Contribution to journal › Article › peer-review

Abstract

The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.

Original language	American English
Journal	School of Business: Faculty Publications and Other Works
Volume	24
Issue number	1
DOIs	https://doi.org/10.1509/jppm.24.1.24.63897
State	Published - May 1 2005

Keywords

war
Yugoslavia
food-marketing systems
recovery
peace
prosperity

Disciplines

Business

Access to Document

10.1509/jppm.24.1.24.63897License: Unspecified

When Policies and Marketing Systems Explode An Assessment of FooFinal published version, 1.79 MBLicense: Unspecified

Cite this

When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity. / Shultz, Clifford J; Burkink, Timothy J; Grbac, Bruno et al.
In: School of Business: Faculty Publications and Other Works, Vol. 24, No. 1, 01.05.2005.

Research output: Contribution to journal › Article › peer-review

@article{74c94da31ca7457098508c17a28568a7,

title = "When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity",

abstract = " The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.",

keywords = "war, Yugoslavia, food-marketing systems, recovery, peace, prosperity",

author = "Shultz, {Clifford J} and Burkink, {Timothy J} and Bruno Grbac and Natasa Renko",

note = "Clifford J. Shultz II, Timothy J. Burkink, Bruno Grbac, Nata{\v s}a Renko (2005) When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity. Journal of Public Policy & Marketing: May 2005, Vol. 24, No. 1, pp. 24-37.",

year = "2005",

month = may,

day = "1",

doi = "10.1509/jppm.24.1.24.63897",

language = "American English",

volume = "24",

journal = "School of Business: Faculty Publications and Other Works",

number = "1",

}

TY - JOUR

T1 - When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity

AU - Shultz, Clifford J

AU - Burkink, Timothy J

AU - Grbac, Bruno

AU - Renko, Natasa

N1 - Clifford J. Shultz II, Timothy J. Burkink, Bruno Grbac, Nataša Renko (2005) When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity. Journal of Public Policy & Marketing: May 2005, Vol. 24, No. 1, pp. 24-37.

PY - 2005/5/1

Y1 - 2005/5/1

N2 - The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.

AB - The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.

KW - war

KW - Yugoslavia

KW - food-marketing systems

KW - recovery

KW - peace

KW - prosperity

UR - https://ecommons.luc.edu/business_facpubs/13

U2 - 10.1509/jppm.24.1.24.63897

DO - 10.1509/jppm.24.1.24.63897

M3 - Article

VL - 24

JO - School of Business: Faculty Publications and Other Works

JF - School of Business: Faculty Publications and Other Works

IS - 1

ER -

When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity

Abstract

Keywords

Disciplines

Access to Document

Other files and links

Cite this