Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment

Tonya Williams Bradford; Sonya A. Grier; Geraldine Rosa Henderson

doi:10.1016/j.intmar.2017.06.002

Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment

Tonya Williams Bradford, Sonya A. Grier, Geraldine Rosa Henderson

Quinlan School of Business

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Interactive Marketing
Volume	40
DOIs	https://doi.org/10.1016/j.intmar.2017.06.002
State	Published - Nov 1 2017

Disciplines

Library and Information Science
Public Relations and Advertising
Business

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10.1016/j.intmar.2017.06.002License: Unspecified

Cite this

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title = "Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment",

author = "Bradford, \{Tonya Williams\} and Grier, \{Sonya A.\} and Henderson, \{Geraldine Rosa\}",

note = "Individuals increasingly participate in virtual support communities (VSCs) where they conduct numerous aspects of their lives with others whom they ma...",

year = "2017",

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doi = "10.1016/j.intmar.2017.06.002",

language = "American English",

volume = "40",

journal = "Journal of Interactive Marketing",

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T1 - Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment

AU - Bradford, Tonya Williams

AU - Grier, Sonya A.

AU - Henderson, Geraldine Rosa

N1 - Individuals increasingly participate in virtual support communities (VSCs) where they conduct numerous aspects of their lives with others whom they ma...

PY - 2017/11/1

Y1 - 2017/11/1

UR - https://www.sciencedirect.com/science/article/pii/S1094996817300361

U2 - 10.1016/j.intmar.2017.06.002

DO - 10.1016/j.intmar.2017.06.002

M3 - Article

SN - 1520-6653

VL - 40

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

ER -

Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment

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