@article{bad68c6571974481bf2bcd295bb3444f,
title = "Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment",
author = "Bradford, \{Tonya Williams\} and Grier, \{Sonya A.\} and Henderson, \{Geraldine Rosa\}",
note = "Individuals increasingly participate in virtual support communities (VSCs) where they conduct numerous aspects of their lives with others whom they ma...",
year = "2017",
month = nov,
day = "1",
doi = "10.1016/j.intmar.2017.06.002",
language = "American English",
volume = "40",
journal = "Journal of Interactive Marketing",
issn = "1520-6653",
}