| Original language | American English |
|---|---|
| Journal | Marketing Theory |
| Volume | 15 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1 2015 |
Disciplines
- Marketing
- Sociology
Andrew Lindridge, Geraldine Rosa Henderson, Akon E. Ekpo
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Marketing Theory |
| Volume | 15 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1 2015 |