Original language | American English |
---|---|
Journal | Marketing Theory |
Volume | 15 |
Issue number | 2 |
DOIs | |
State | Published - Jun 1 2015 |
Disciplines
- Marketing
- Sociology
Andrew Lindridge, Geraldine Rosa Henderson, Akon E. Ekpo
Research output: Contribution to journal › Article › peer-review
Original language | American English |
---|---|
Journal | Marketing Theory |
Volume | 15 |
Issue number | 2 |
DOIs | |
State | Published - Jun 1 2015 |