Video gaming as a gendered pursuit

Jenna Drenten

doi:10.4337/9781788115384.00007

Video gaming as a gendered pursuit

Jenna Drenten

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Handbook of Research on Gender and Marketing
DOIs	https://doi.org/10.4337/9781788115384.00007
State	Published - Jan 1 2019

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Business
Marketing

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10.4337/9781788115384.00007License: Unspecified

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title = "Video gaming as a gendered pursuit",

author = "Jenna Drenten",

note = "As video game technology has evolved, so too has the gendered nature of the video gaming subculture. This chapter characterizes the broad cultural context of gaming and the shifting social patterns of gendered gameplay.",

year = "2019",

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doi = "10.4337/9781788115384.00007",

language = "American English",

journal = "Handbook of Research on Gender and Marketing",

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T1 - Video gaming as a gendered pursuit

AU - Drenten, Jenna

N1 - As video game technology has evolved, so too has the gendered nature of the video gaming subculture. This chapter characterizes the broad cultural context of gaming and the shifting social patterns of gendered gameplay.

PY - 2019/1/1

Y1 - 2019/1/1

UR - http://dx.doi.org/10.4337/9781788115384.00007

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M3 - Article

JO - Handbook of Research on Gender and Marketing

JF - Handbook of Research on Gender and Marketing

ER -

Video gaming as a gendered pursuit

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