Victor Lebow: an unknown critical marketer

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)219-238
Number of pages20
JournalJournal of Historical Research in Marketing
Volume12
Issue number2
DOIs
StatePublished - Jul 7 2020
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Critical marketing studies
  • History of marketing thought
  • Intellectual amnesia
  • Macromarketing
  • Marketing amnesia
  • Victor Lebow

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