| Original language | American English |
|---|---|
| Journal | ACR North American Advances |
| Volume | 29 |
| Issue number | 1 |
| State | Published - Jan 1 2002 |
Disciplines
- Psychology
- Marketing
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Using Network Analysis to Understand Brands
- Geraldine R. Henderson
- , Dawn Iacobucci
- , Bobby J. Calder
Research output: Contribution to journal › Article › peer-review