@article{1c4cb1e1497f41e8b6706dbdb12fbb26,
title = "Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 1",
keywords = "literature, macroconsumption, macromarketing, macromarketing pedagogy, novels, pedagogy, quality of life, short stories",
author = "Raymond Benton",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2025.",
year = "2025",
month = sep,
doi = "10.1177/02761467251337646",
language = "English",
volume = "45",
pages = "444--450",
journal = "Journal of Macromarketing",
issn = "0276-1467",
number = "3",
}