Using an ethnostatistical analysis to interpret data: the Nike case

Nancy E Landrum, David M Boje

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalOrganization Management Journal
Volume5
Issue number3
DOIs
StatePublished - Jan 12 2008
Externally publishedYes

Disciplines

  • Business Administration, Management, and Operations
  • Law
  • Public Relations and Advertising
  • Sociology

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