@article{d4b53ac59423462d86724b3b188bea4c,
title = "Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World",
keywords = "constructive engagement, happiness, macromarketing, marketing systems, peacemaking, social justice, sustainability, war resilience and adaptation",
author = "Clifford Shultz and Andres Barrios and Ihor Blystiv and Marcus Hemais and Frederic Jallat and Sofiya Opatska and Petteri Repo and Sauerbronn, \{Jo{\~a}o Felipe R.\}",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2025.",
year = "2025",
month = sep,
doi = "10.1177/02761467251339174",
language = "English",
volume = "45",
pages = "432--443",
journal = "Journal of Macromarketing",
issn = "0276-1467",
number = "3",
}