Unintended consequences of business with 4 billion: Lessons learned from first generation BOP strategies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Ethical Models and Applications of Globalization
Subtitle of host publication	Cultural, Socio-Political and Economic Perspectives
Publisher	IGI Global
Pages	42-54
Number of pages	13
ISBN (Print)	9781613503324
DOIs	https://doi.org/10.4018/978-1-61350-332-4.ch003
State	Published - 2011
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Unintended consequences of business with 4 billion: Lessons learned from first generation BOP strategies",

author = "Landrum, \{Nancy E.\}",

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