Unintended Consequences of Business With 4 Billion: Lessons Learned From First Generation BOP Strategies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Ethical Models and Applications of Globalization: Cultural, Socio-Political and Economic Perspectives
State	Published - 2012

Disciplines

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title = "Unintended Consequences of Business With 4 Billion: Lessons Learned From First Generation BOP Strategies",

author = "Landrum, {Nancy E}",

year = "2012",

language = "American English",

booktitle = "Ethical Models and Applications of Globalization: Cultural, Socio-Political and Economic Perspectives",

}

TY - CHAP

T1 - Unintended Consequences of Business With 4 Billion: Lessons Learned From First Generation BOP Strategies

AU - Landrum, Nancy E

PY - 2012

Y1 - 2012

UR - http://www.igi-global.com/book/ethical-models-applications-globalization/53002

M3 - Chapter

BT - Ethical Models and Applications of Globalization: Cultural, Socio-Political and Economic Perspectives

ER -