Unacquainted influencers: When strangers interact in the retail setting

Mary Ann McGrath, Cele Otnes

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	261-272
Number of pages	12
Journal	Journal of Business Research
Volume	32
Issue number	3
DOIs	https://doi.org/10.1016/0148-2963(94)00051-F
State	Published - Mar 1995
Externally published	Yes

ASJC Scopus Subject Areas

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