Unacquainted influencers: When strangers interact in the retail setting

Mary Ann McGrath; Cele Otnes

doi:10.1016/0148-2963(94)00051-F

Unacquainted influencers: When strangers interact in the retail setting

Mary Ann McGrath
, Cele Otnes

Loyola University of Chicago
University of Illinois at Urbana-Champaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	261-272
Number of pages	12
Journal	Journal of Business Research
Volume	32
Issue number	3
DOIs	https://doi.org/10.1016/0148-2963(94)00051-F
State	Published - Mar 1995
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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@article{19768839fa0147b28938d40c33ac2f5c,

title = "Unacquainted influencers: When strangers interact in the retail setting",

author = "McGrath, \{Mary Ann\} and Cele Otnes",

year = "1995",

month = mar,

doi = "10.1016/0148-2963(94)00051-F",

language = "English",

volume = "32",

pages = "261--272",

journal = "Journal of Business Research",

issn = "0148-2963",

number = "3",

}

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T2 - When strangers interact in the retail setting

AU - McGrath, Mary Ann

AU - Otnes, Cele

PY - 1995/3

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UR - https://www.scopus.com/pages/publications/0000819830#tab=citedBy

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DO - 10.1016/0148-2963(94)00051-F

M3 - Article

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SN - 0148-2963

VL - 32

SP - 261

EP - 272

JO - Journal of Business Research

JF - Journal of Business Research

IS - 3

ER -

Unacquainted influencers: When strangers interact in the retail setting

ASJC Scopus Subject Areas

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