Traumatized Economies – and Marketing Paths to Recovery

Clifford J. Shultz; Frédéric Jallat; Don R. Rahtz; Tomaž Kolar; Vesna Zabkar; David Reid

doi:10.1007/978-3-319-11797-3_95

Traumatized Economies – and Marketing Paths to Recovery

Clifford J. Shultz
, Frédéric Jallat
, Don R. Rahtz
, Tomaž Kolar
, Vesna Zabkar
, David Reid

Quinlan School of Business

Saint Petersburg State University
College of William & Mary
University of Ljubljana
Seattle University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.1007/978-3-319-11797-3_95
State	Published - Jan 1 2015

Disciplines

Economics
Business
Marketing

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title = "Traumatized Economies – and Marketing Paths to Recovery",

author = "Shultz, \{Clifford J.\} and Fr{\'e}d{\'e}ric Jallat and Rahtz, \{Don R.\} and Toma{\v z} Kolar and Vesna Zabkar and David Reid",

note = "Over the course of the past three decades we have witnessed a number of shocks that have profoundly traumatized a large number of economies and the consumers who often continue to struggle in them....",

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AU - Jallat, Frédéric

AU - Rahtz, Don R.

AU - Kolar, Tomaž

AU - Zabkar, Vesna

AU - Reid, David

N1 - Over the course of the past three decades we have witnessed a number of shocks that have profoundly traumatized a large number of economies and the consumers who often continue to struggle in them....

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M3 - Article

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Traumatized Economies – and Marketing Paths to Recovery

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