Transformative consumer research in developing economies: Perspectives, trends, and reflections from the field

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Transformative Consumer Research
Subtitle of host publication	For Personal and Collective Well-Being
Publisher	Taylor and Francis
Pages	131-150
Number of pages	20
ISBN (Print)	9780203813256
DOIs	https://doi.org/10.4324/9780203813256
State	Published - Jan 1 2012
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Transformative consumer research in developing economies: Perspectives, trends, and reflections from the field",

author = "Shultz, {Clifford J.} and Shapiro, {Stanley J.}",

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