TY - JOUR
T1 - Transformative Advertising Research
T2 - Reimagining the Future of Advertising
AU - Gurrieri, Lauren
AU - Tuncay Zayer, Linda
AU - Coleman, Catherine A.
N1 - Publisher Copyright:
© Copyright © 2022, American Academy of Advertising.
PY - 2022
Y1 - 2022
UR - https://www.scopus.com/pages/publications/85135184172
UR - https://www.scopus.com/pages/publications/85135184172#tab=citedBy
U2 - 10.1080/00913367.2022.2098545
DO - 10.1080/00913367.2022.2098545
M3 - Article
AN - SCOPUS:85135184172
SN - 0091-3367
VL - 51
SP - 539
EP - 556
JO - Journal of Advertising
JF - Journal of Advertising
IS - 5
ER -