Transformative Advertising Research: Reimagining the Future of Advertising

Lauren Gurrieri; Linda Tuncay Zayer; Catherine A. Coleman

doi:10.1080/00913367.2022.2098545

Transformative Advertising Research: Reimagining the Future of Advertising

Lauren Gurrieri, Linda Tuncay Zayer, Catherine A. Coleman

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	539-556
Number of pages	18
Journal	Journal of Advertising
Volume	51
Issue number	5
DOIs	https://doi.org/10.1080/00913367.2022.2098545
State	Published - 2022
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

Access to Document

10.1080/00913367.2022.2098545

Cite this

@article{431bec6beac74aaaa39c3376f0ccb0f4,

title = "Transformative Advertising Research: Reimagining the Future of Advertising",

author = "Lauren Gurrieri and {Tuncay Zayer}, Linda and Coleman, {Catherine A.}",

note = "Publisher Copyright: {\textcopyright} Copyright {\textcopyright} 2022, American Academy of Advertising.",

year = "2022",

doi = "10.1080/00913367.2022.2098545",

language = "English",

volume = "51",

pages = "539--556",

journal = "Journal of Advertising",

issn = "0091-3367",

number = "5",

}

TY - JOUR

T1 - Transformative Advertising Research

T2 - Reimagining the Future of Advertising

AU - Gurrieri, Lauren

AU - Tuncay Zayer, Linda

AU - Coleman, Catherine A.

PY - 2022

Y1 - 2022

UR - http://www.scopus.com/inward/record.url?scp=85135184172&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85135184172&partnerID=8YFLogxK

U2 - 10.1080/00913367.2022.2098545

DO - 10.1080/00913367.2022.2098545

M3 - Article

AN - SCOPUS:85135184172

SN - 0091-3367

VL - 51

SP - 539

EP - 556

JO - Journal of Advertising

JF - Journal of Advertising

IS - 5

ER -

Transformative Advertising Research: Reimagining the Future of Advertising

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this