Toward Intercultural Competency in Multicultural Marketplaces

Catherine Demangeot; Natalie Ross Adkins; Rene Dentiste Mueller; Geraldine Rosa Henderson; Nakeisha S. Ferguson; James M. Mandiberg; Abhijit Roy; Guillaume D. Johnson; Eva Kipnis; Chris Pullig; Amanda J. Broderick; Miguel Angel Zúñiga

doi:10.1509/jppm.12.051

Toward Intercultural Competency in Multicultural Marketplaces

Catherine Demangeot
, Natalie Ross Adkins
, Rene Dentiste Mueller
, Geraldine Rosa Henderson
, Nakeisha S. Ferguson
, James M. Mandiberg
, Abhijit Roy
, Guillaume D. Johnson
, Eva Kipnis
, Chris Pullig
, Amanda J. Broderick
, Miguel Angel Zúñiga

Marketing
Drake University
College of Charleston
Rutgers University
University of St. Thomas
Columbia University
University of Scranton
Paris Dauphine University
Coventry University
Baylor University
University of Salford
Morgan State University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Public Policy & Marketing
Volume	32
DOIs	https://doi.org/10.1509/jppm.12.051
State	Published - May 1 2013
Externally published	Yes

Disciplines

Economics
Public Relations and Advertising
Marketing

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10.1509/jppm.12.051License: Unspecified

Cite this

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title = "Toward Intercultural Competency in Multicultural Marketplaces",

author = "Catherine Demangeot and Adkins, \{Natalie Ross\} and Mueller, \{Rene Dentiste\} and Henderson, \{Geraldine Rosa\} and Ferguson, \{Nakeisha S.\} and Mandiberg, \{James M.\} and Abhijit Roy and Johnson, \{Guillaume D.\} and Eva Kipnis and Chris Pullig and Broderick, \{Amanda J.\} and Z{\'u}{\~n}iga, \{Miguel Angel\}",

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T1 - Toward Intercultural Competency in Multicultural Marketplaces

AU - Demangeot, Catherine

AU - Adkins, Natalie Ross

AU - Mueller, Rene Dentiste

AU - Henderson, Geraldine Rosa

AU - Ferguson, Nakeisha S.

AU - Mandiberg, James M.

AU - Roy, Abhijit

AU - Johnson, Guillaume D.

AU - Kipnis, Eva

AU - Pullig, Chris

AU - Broderick, Amanda J.

AU - Zúñiga, Miguel Angel

N1 - In general, only the information that you provide, or the choices you make while visiting a web site, can be stored in a cookie. For example, the site cannot determine your email name unless you choose to type it.

PY - 2013/5/1

Y1 - 2013/5/1

UR - http://journals.ama.org/doi/pdf/10.1509/jppm.12.051

U2 - 10.1509/jppm.12.051

DO - 10.1509/jppm.12.051

M3 - Article

VL - 32

JO - Journal of Public Policy & Marketing

JF - Journal of Public Policy & Marketing

ER -

Toward Intercultural Competency in Multicultural Marketplaces

Disciplines

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