There is more to marketing: An encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Australasian Marketing Journal (amj)
Volume	24
Issue number	3
DOIs	https://doi.org/10.1016/j.ausmj.2016.08.012
State	Published - Jan 8 2016

Disciplines

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title = "There is more to marketing: An encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management",

author = "Shultz, {Clifford J.}",

year = "2016",

month = jan,

day = "8",

doi = "10.1016/j.ausmj.2016.08.012",

language = "American English",

volume = "24",

journal = "Australasian Marketing Journal (amj)",

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T1 - There is more to marketing: An encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management

AU - Shultz, Clifford J.

PY - 2016/1/8

Y1 - 2016/1/8

UR - http://www.sciencedirect.com/science/article/pii/S1441358216301409

U2 - 10.1016/j.ausmj.2016.08.012

DO - 10.1016/j.ausmj.2016.08.012

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VL - 24

JO - Australasian Marketing Journal (amj)

JF - Australasian Marketing Journal (amj)

IS - 3

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