The Unquestioned Marketing Life? Let Us Hope Not:

Clifford J. Shultz

doi:10.1177/0276146707306279

The Unquestioned Marketing Life? Let Us Hope Not:

Arizona State University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Macromarketing
Volume	27
Issue number	3
DOIs	https://doi.org/10.1177/0276146707306279
State	Published - Sep 1 2007
Externally published	Yes

Disciplines

Economics
Public Relations and Advertising
Social and Behavioral Sciences

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The Unquestioned Marketing Life? Let Us Hope Not:

Disciplines

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