The TCR perspective of gender: moving from critical theory to an activism-praxis orientation

Laurel Steinfield; Jon Littlefield; Wendy Hein; Catherine A. Coleman; Linda Tuncay Zayer

doi:10.4337/9781788115384.00013

The TCR perspective of gender: moving from critical theory to an activism-praxis orientation

Laurel Steinfield
, Jon Littlefield
, Wendy Hein
, Catherine A. Coleman
, Linda Tuncay Zayer

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Handbook of Research on Gender and Marketing
DOIs	https://doi.org/10.4337/9781788115384.00013
State	Published - Jan 1 2019

Disciplines

Epistemology
Sociology

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10.4337/9781788115384.00013License: Unspecified

Cite this

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title = "The TCR perspective of gender: moving from critical theory to an activism-praxis orientation",

author = "Laurel Steinfield and Jon Littlefield and Wendy Hein and Coleman, \{Catherine A.\} and Zayer, \{Linda Tuncay\}",

note = "Applying a transformative consumer research (TCR) perspective urges scholars to adopt a critical praxis. In this chapter we explore what a TCR approach entails and how the proposed Transformative Gender Justice Framework is well suited to help practitioners and scholars address gender-based injustices.",

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AU - Coleman, Catherine A.

AU - Zayer, Linda Tuncay

N1 - Applying a transformative consumer research (TCR) perspective urges scholars to adopt a critical praxis. In this chapter we explore what a TCR approach entails and how the proposed Transformative Gender Justice Framework is well suited to help practitioners and scholars address gender-based injustices.

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M3 - Chapter

BT - Handbook of Research on Gender and Marketing

ER -

The TCR perspective of gender: moving from critical theory to an activism-praxis orientation

Disciplines

Access to Document

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