| Original language | English |
|---|---|
| Pages (from-to) | 37-42 |
| Number of pages | 6 |
| Journal | Business Horizons |
| Volume | 39 |
| Issue number | 6 |
| DOIs | |
| State | Published - Nov 1996 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Alexander Nill, Clifford J. Shultz
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 37-42 |
| Number of pages | 6 |
| Journal | Business Horizons |
| Volume | 39 |
| Issue number | 6 |
| DOIs | |
| State | Published - Nov 1996 |
| Externally published | Yes |