The role of marketmediated milestones in negotiating adolescent identity tensions

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationResearch in Consumer Behavior
PublisherEmerald Group Publishing Ltd.
Pages97-122
Number of pages26
ISBN (Print)9781781908105
DOIs
StatePublished - 2013
Externally publishedYes

Publication series

NameResearch in Consumer Behavior
Volume15
ISSN (Print)0885-2111

ASJC Scopus Subject Areas

  • Business, Management and Accounting (miscellaneous)
  • Marketing

Keywords

  • Adolescent consumers
  • Identity development
  • Rites of passage

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