The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators

Alexander V. Krasnikov

doi:10.1007/978-3-319-11779-9_28

The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators

University of South Carolina

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	49-54
Number of pages	6
DOIs	https://doi.org/10.1007/978-3-319-11779-9_28
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Creative Destruction
Market Position
Radical Innovation
Specialized Asset
Strategic Management Journal

Access to Document

10.1007/978-3-319-11779-9_28

Cite this

Krasnikov, A. V. (2015). The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 49-54). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11779-9_28

The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators. / Krasnikov, Alexander V.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 49-54 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Krasnikov, AV 2015, The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 49-54. https://doi.org/10.1007/978-3-319-11779-9_28

Krasnikov AV. The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 49-54. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11779-9_28

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The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this