The relative impact of marketing, research-and-development, and operations capabilities on firm performance

Alexander Krasnikov; Satish Jayachandran

doi:10.1509/jmkg.72.4.1

The relative impact of marketing, research-and-development, and operations capabilities on firm performance

Alexander Krasnikov, Satish Jayachandran

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	1-11
Number of pages	11
Journal	Journal of Marketing
Volume	72
Issue number	4
DOIs	https://doi.org/10.1509/jmkg.72.4.1
State	Published - Jul 2008
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Capability-performance relationship
Firm performance
Marketing capability
Meta-analysis
Mixed-effects model
Operations capability
Research-and-development capability

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10.1509/jmkg.72.4.1

Cite this

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title = "The relative impact of marketing, research-and-development, and operations capabilities on firm performance",

keywords = "Capability-performance relationship, Firm performance, Marketing capability, Meta-analysis, Mixed-effects model, Operations capability, Research-and-development capability",

author = "Alexander Krasnikov and Satish Jayachandran",

year = "2008",

month = jul,

doi = "10.1509/jmkg.72.4.1",

language = "English",

volume = "72",

pages = "1--11",

journal = "Journal of Marketing",

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AU - Jayachandran, Satish

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KW - Capability-performance relationship

KW - Firm performance

KW - Marketing capability

KW - Meta-analysis

KW - Mixed-effects model

KW - Operations capability

KW - Research-and-development capability

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DO - 10.1509/jmkg.72.4.1

M3 - Review article

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JO - Journal of Marketing

JF - Journal of Marketing

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ER -

The relative impact of marketing, research-and-development, and operations capabilities on firm performance

ASJC Scopus Subject Areas

Keywords

Access to Document

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