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The Nature and Implications of Consumers’ Experiential Framings of Failure in High-Risk Service Contexts

  • University of Illinois at Urbana-Champaign
  • York University

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalJournal of Service Research
StatePublished - 2015

Keywords

  • health care services
  • consumer behavior

Disciplines

  • Marketing

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