The Nature and Implications of Consumers’ Experiential Framings of Failure in High-Risk Service Contexts

Linda Tuncay Zayer, Cele C. Otnes, Eileen Fischer

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalJournal of Service Research
StatePublished - 2015

Keywords

  • health care services
  • consumer behavior

Disciplines

  • Marketing

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