Original language | English |
---|---|
Title of host publication | Handbook Of Qualitative Research Methods In Marketing |
Publisher | Edward Elgar Publishing |
Pages | 219-229 |
Number of pages | 11 |
ISBN (Print) | 9781845421007 |
DOIs | |
State | Published - 2006 |
Externally published | Yes |
ASJC Scopus Subject Areas
- General Business,Management and Accounting
- General Social Sciences
- General Economics,Econometrics and Finance