@article{c69932fea35a43388896991911243dd9,
title = "The Impact of Information Processing Styles and Persuasive Appeals on Consumers{\textquoteright} Engagement Intention Toward Social Media Video Ads",
keywords = "consumer engagement, NFC, Persuasive appeals, PFA, social media",
author = "Jing Yang and Xiaoyu Zhao",
note = "Publisher Copyright: {\textcopyright} 2020 Taylor & Francis Group, LLC.",
year = "2020",
doi = "10.1080/10496491.2020.1851846",
language = "English",
volume = "27",
pages = "524--546",
journal = "Journal of Promotion Management",
issn = "1049-6491",
number = "4",
}