The Global Marketing and Consumption of Sport

Clifford J. Shultz; T. Bettina Cornwell; Paul Jaspers; Keith W. Lambrecht; Jason C. Healy; Henry Rabello

doi:10.1007/978-3-319-11797-3_123

The Global Marketing and Consumption of Sport

Clifford J. Shultz
, T. Bettina Cornwell
, Paul Jaspers
, Keith W. Lambrecht
, Jason C. Healy
, Henry Rabello

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.1007/978-3-319-11797-3_123
State	Published - Jan 1 2015

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Public Relations and Advertising
Business
Marketing

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10.1007/978-3-319-11797-3_123License: Unspecified

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title = "The Global Marketing and Consumption of Sport",

author = "Shultz, \{Clifford J.\} and Cornwell, \{T. Bettina\} and Paul Jaspers and Lambrecht, \{Keith W.\} and Healy, \{Jason C.\} and Henry Rabello",

note = "Sport is a ubiquitous artifact of human culture. Most if not all cultures have various forms of play and games, which can range from informal activities engaged by a few individuals to organized...",

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AU - Shultz, Clifford J.

AU - Cornwell, T. Bettina

AU - Jaspers, Paul

AU - Lambrecht, Keith W.

AU - Healy, Jason C.

AU - Rabello, Henry

N1 - Sport is a ubiquitous artifact of human culture. Most if not all cultures have various forms of play and games, which can range from informal activities engaged by a few individuals to organized...

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DO - 10.1007/978-3-319-11797-3_123

M3 - Article

JO - Default journal

JF - Default journal

ER -

The Global Marketing and Consumption of Sport

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