TY - JOUR
T1 - The FIFA World Cup: Analyses and Interpretations of the World’s Biggest Sporting Spectacle
AU - Shultz, Clifford J
AU - Castilhos, Rodrigo
AU - Fajardo, Andres Alberto Barrios
AU - Grbac, Bruno
AU - Chatzidakis, Andreas
AU - Nill, Alexander
AU - Peštek, Almir
PY - 2015/6/1
Y1 - 2015/6/1
N2 - This special session assembles scholars from various countries with keen interests in the marketing and societal dynamics of the world’s most popular sporting spectacle, the FIFA World Cup. It builds on a stream of research in, for example, ethology (e.g., Morris 1981) economics (e.g., Kuper and Szymanski 2014) consumer behavior (e.g., Shultz 1998; Tavassoli, Shultz and Fitzimons 1995), marketing (e.g., Shultz et al. 2010) and macromarketing (Shultz and Burgess 2011) that explores the systemic complexities of this enormous, global extravaganza and the extent to which it benefits and/or harms myriad players, fans, local and global consumers, companies, governments, societies and the environment.
AB - This special session assembles scholars from various countries with keen interests in the marketing and societal dynamics of the world’s most popular sporting spectacle, the FIFA World Cup. It builds on a stream of research in, for example, ethology (e.g., Morris 1981) economics (e.g., Kuper and Szymanski 2014) consumer behavior (e.g., Shultz 1998; Tavassoli, Shultz and Fitzimons 1995), marketing (e.g., Shultz et al. 2010) and macromarketing (Shultz and Burgess 2011) that explores the systemic complexities of this enormous, global extravaganza and the extent to which it benefits and/or harms myriad players, fans, local and global consumers, companies, governments, societies and the environment.
KW - fifa
KW - world cup
KW - macromarketing
KW - marketing
UR - https://ecommons.luc.edu/business_facpubs/66
M3 - Article
JO - School of Business: Faculty Publications and Other Works
JF - School of Business: Faculty Publications and Other Works
ER -