@article{188d2b69a8894eb7b70d027c45ed4899,
title = "The effects of counterfeiting on consumer search",
author = "Gentry, \{James W\} and Sanjay Putrevu and Shultz, \{Clifford J\}",
note = "First published: Get access to the full version of this article. View access options below. Log in with Open Athens, Shibboleth, or your institutional credentials. If you have previously obtained access with your personal account, Please log in. Counterfeit products and the brand pirates who make, distribute, and sell them continue to be a challenge for many marketers around the globe.",
year = "2006",
month = may,
day = "1",
doi = "10.1002/cb.176",
language = "American English",
volume = "5",
journal = "Journal of Consumer Behaviour",
number = "3",
}