The effects of counterfeiting on consumer search

James W Gentry; Sanjay Putrevu; Clifford J Shultz

doi:10.1002/cb.176

The effects of counterfeiting on consumer search

James W Gentry, Sanjay Putrevu, Clifford J Shultz

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Consumer Behaviour
Volume	5
Issue number	3
DOIs	https://doi.org/10.1002/cb.176
State	Published - May 1 2006
Externally published	Yes

Disciplines

Public Relations and Advertising
Marketing
Business

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10.1002/cb.176License: Unspecified

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@article{188d2b69a8894eb7b70d027c45ed4899,

title = "The effects of counterfeiting on consumer search",

author = "Gentry, \{James W\} and Sanjay Putrevu and Shultz, \{Clifford J\}",

note = "First published: Get access to the full version of this article. View access options below. Log in with Open Athens, Shibboleth, or your institutional credentials. If you have previously obtained access with your personal account, Please log in. Counterfeit products and the brand pirates who make, distribute, and sell them continue to be a challenge for many marketers around the globe.",

year = "2006",

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day = "1",

doi = "10.1002/cb.176",

language = "American English",

volume = "5",

journal = "Journal of Consumer Behaviour",

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AU - Putrevu, Sanjay

AU - Shultz, Clifford J

N1 - First published: Get access to the full version of this article. View access options below. Log in with Open Athens, Shibboleth, or your institutional credentials. If you have previously obtained access with your personal account, Please log in. Counterfeit products and the brand pirates who make, distribute, and sell them continue to be a challenge for many marketers around the globe.

PY - 2006/5/1

Y1 - 2006/5/1

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M3 - Article

VL - 5

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 3

ER -

The effects of counterfeiting on consumer search

Disciplines

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