@article{d6ee515362bd4e979b37d515fe7619e1,
title = "The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation",
keywords = "Brand advocacy, Corporate social responsibility, COVID-19, CSR expectancy, CSR motives, Institutional CSR, Value-driven CSR motives",
author = "Taeyoung Kim and Jing Yang and Yim, {Myungok Chris}",
note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",
year = "2023",
month = jan,
day = "19",
doi = "10.1108/JPBM-12-2020-3268",
language = "English",
volume = "32",
pages = "37--58",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
number = "1",
}