@article{723afe324fda411593f208093956537a,
title = "The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads",
keywords = "Ad authenticity, ad value, consumer engagement, COVID-19 advertising",
author = "Mengtian Jiang and Jing Yang and Eunsin Joo and Taeyoung Kim",
note = "Publisher Copyright: {\textcopyright} 2022 American Academy of Advertising.",
year = "2022",
doi = "10.1080/15252019.2022.2035282",
language = "English",
volume = "22",
pages = "178--186",
journal = "Journal of Interactive Advertising",
issn = "1525-2019",
number = "2",
}