Skip to main navigation Skip to search Skip to main content

The dark side of the gift

  • John F. Sherry
  • , Mary Ann McGrath
  • , Sidney J. Levy
  • Northwestern University
  • Loyola University of Chicago

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)225-244
Number of pages20
JournalJournal of Business Research
Volume28
Issue number3
DOIs
StatePublished - Nov 1993
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Cite this