The dark side of the gift

John F. Sherry, Mary Ann McGrath, Sidney J. Levy

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)225-244
Number of pages20
JournalJournal of Business Research
Volume28
Issue number3
DOIs
StatePublished - Nov 1993
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

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