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The Commodification of Race in Singapore: The Customer Service Implications of the Other-Race Effect on Tourism and Retailing

  • Geraldine R. Henderson
  • , Jerome D. Williams
  • , Kimberly Dillion Grantham
  • , May Lwin
  • Howard University
  • Pennsylvania State University
  • Duke University
  • National University of Singapore

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalAsia Pacific Journal of Management
DOIs
StatePublished - Aug 1 1999
Externally publishedYes

Disciplines

  • Economics
  • Tourism
  • Marketing

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