The “Bad Is Black” Effect: Why People Believe Evildoers Have Darker Skin Than Do-Gooders

Adam L. Alter; Chadly Daniel Stern; Yael Granot; Emily Balcetis

doi:10.1177/0146167216669123

The “Bad Is Black” Effect: Why People Believe Evildoers Have Darker Skin Than Do-Gooders

Adam L. Alter, Chadly Daniel Stern, Yael Granot, Emily Balcetis

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Personality and Social Psychology Bulletin
Volume	42
Issue number	12
DOIs	https://doi.org/10.1177/0146167216669123
State	Published - Dec 1 2016
Externally published	Yes

Disciplines

Psychology
Archival Science

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10.1177/0146167216669123License: Unspecified

Cite this

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title = "The “Bad Is Black” Effect: Why People Believe Evildoers Have Darker Skin Than Do-Gooders",

author = "Alter, {Adam L.} and Stern, {Chadly Daniel} and Yael Granot and Emily Balcetis",

note = "Across six studies, people used a {"}bad is black{"} heuristic in social judgment and assumed that immoral acts were committed by people with darker skin tones, regardless of the racial background of those immoral actors.",

year = "2016",

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doi = "10.1177/0146167216669123",

language = "American English",

volume = "42",

journal = "Personality and Social Psychology Bulletin",

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T1 - The “Bad Is Black” Effect: Why People Believe Evildoers Have Darker Skin Than Do-Gooders

AU - Alter, Adam L.

AU - Stern, Chadly Daniel

AU - Granot, Yael

AU - Balcetis, Emily

N1 - Across six studies, people used a "bad is black" heuristic in social judgment and assumed that immoral acts were committed by people with darker skin tones, regardless of the racial background of those immoral actors.

PY - 2016/12/1

Y1 - 2016/12/1

UR - http://journals.sagepub.com/doi/full/10.1177/0146167216669123

U2 - 10.1177/0146167216669123

DO - 10.1177/0146167216669123

M3 - Article

SN - 1552-7433

VL - 42

JO - Personality and Social Psychology Bulletin

JF - Personality and Social Psychology Bulletin

IS - 12

ER -

The “Bad Is Black” Effect: Why People Believe Evildoers Have Darker Skin Than Do-Gooders

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