Teaching Multimedia Commercial Production for Advertising and Publication Relations

Pamela Morris

doi:10.1177/109804821201600206

Teaching Multimedia Commercial Production for Advertising and Publication Relations

School of Communication

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Advertising Education
Volume	16
Issue number	2
DOIs	https://doi.org/10.1177/109804821201600206
State	Published - Nov 1 2012

Disciplines

Graphics and Human Computer Interfaces
Public Relations and Advertising
Business
Social Media

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10.1177/109804821201600206License: Unspecified

Cite this

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title = "Teaching Multimedia Commercial Production for Advertising and Publication Relations",

author = "Pamela Morris",

note = "With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. Offering video production classes that focus on multimedia broadcast strategy and production unique to advertising and public relations is one way that universities can address this development.",

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AU - Morris, Pamela

N1 - With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. Offering video production classes that focus on multimedia broadcast strategy and production unique to advertising and public relations is one way that universities can address this development.

PY - 2012/11/1

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DO - 10.1177/109804821201600206

M3 - Article

SN - 2516-1873

VL - 16

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Teaching Multimedia Commercial Production for Advertising and Publication Relations

Disciplines

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