@misc{8d28c94e92fa463891fbf1f82e80d60d,
title = "System providing sponsored content",
author = "Reilly, \{Craig P.\} and Yacobellis, \{Robert H.\}",
note = "A system receives an indication of selection of an item in a broadcast segment from an end device. A broadcast segment is identified by the selection and a broadcast segment schedule. An item ID is determined using the identified broadcast segment and the broadcast segment schedule, and a corresponding sponsor of the item is determined using the item ID and the identified broadcast segment.",
year = "2009",
month = oct,
day = "29",
language = "American English",
type = "Other",
}