Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing

Lauren Gurrieri; Jenna Drenten; Crystal Abidin

doi:10.1080/0267257X.2023.2255053

Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing

Lauren Gurrieri
, Jenna Drenten
, Crystal Abidin

Quinlan School of Business

RMIT University
Curtin University

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	911-932
Number of pages	22
Journal	Journal of Marketing Management
Volume	39
Issue number	11-12
DOIs	https://doi.org/10.1080/0267257X.2023.2255053
State	Published - 2023

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Access to Document

10.1080/0267257X.2023.2255053

Cite this

@article{4b492ad09b7b484bbb4c4a6ef7b0e3cc,

title = "Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing",

author = "Lauren Gurrieri and Jenna Drenten and Crystal Abidin",

year = "2023",

doi = "10.1080/0267257X.2023.2255053",

language = "English",

volume = "39",

pages = "911--932",

journal = "Journal of Marketing Management",

issn = "0267-257X",

number = "11-12",

}

TY - JOUR

T1 - Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing

AU - Gurrieri, Lauren

AU - Drenten, Jenna

AU - Abidin, Crystal

PY - 2023

Y1 - 2023

UR - https://www.scopus.com/pages/publications/85173093245

UR - https://www.scopus.com/pages/publications/85173093245#tab=citedBy

U2 - 10.1080/0267257X.2023.2255053

DO - 10.1080/0267257X.2023.2255053

M3 - Editorial

AN - SCOPUS:85173093245

SN - 0267-257X

VL - 39

SP - 911

EP - 932

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 11-12

ER -

Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this