Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing

Lauren Gurrieri, Jenna Drenten, Crystal Abidin

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)911-932
Number of pages22
JournalJournal of Marketing Management
Volume39
Issue number11-12
DOIs
StatePublished - 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

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