Sustainable innovations in an indigenous Indian Ayurvedic MNE

  • Ashish Malik
  • , Vijay Pereira
  • , Pawan Budhwar
  • , Arup Varma
  • , Manlio Del Giudice

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)402-413
Number of pages12
JournalJournal of Business Research
Volume145
DOIs
StatePublished - Jun 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Ayurveda
  • Dynamic capabilities
  • Health care
  • India
  • Sustainable innovation and development

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