Sustainable innovations in an indigenous Indian Ayurvedic MNE

Ashish Malik, Vijay Pereira, Pawan Budhwar, Arup Varma, Manlio Del Giudice

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)402-413
Number of pages12
JournalJournal of Business Research
Volume145
DOIs
StatePublished - Jun 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Ayurveda
  • Dynamic capabilities
  • Health care
  • India
  • Sustainable innovation and development

Cite this