Sustainability as Megatrend Two Schools of Macromarketing Thought

John D. Mittelstaedt, Clifford J. Shultz, William E. Kilbourne, Mark Peterson

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@article{682a417041a245079c38c48fc95e6151,

title = "Sustainability as Megatrend Two Schools of Macromarketing Thought",

author = "Mittelstaedt, {John D.} and Shultz, {Clifford J.} and Kilbourne, {William E.} and Mark Peterson",

year = "2014",

month = jan,

day = "9",

doi = "10.1177/0276146713520551",

language = "American English",

volume = "34",

journal = "Journal of Macromarketing",

number = "3",

}

TY - JOUR

T1 - Sustainability as Megatrend Two Schools of Macromarketing Thought

AU - Mittelstaedt, John D.

AU - Shultz, Clifford J.

AU - Kilbourne, William E.

AU - Peterson, Mark

PY - 2014/1/9

Y1 - 2014/1/9

UR - http://journals.sagepub.com/doi/abs/10.1177/0276146713520551

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DO - 10.1177/0276146713520551

M3 - Article

VL - 34

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 3

ER -