Storytelling beyond the ivory tower

Linda Tuncay Zayer

doi:10.1080/0267257X.2020.1831798

Storytelling beyond the ivory tower

Linda Tuncay Zayer

Loyola University of Chicago

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Pages (from-to)	382-386
Number of pages	5
Journal	Journal of Marketing Management
Volume	37
Issue number	3-4
DOIs	https://doi.org/10.1080/0267257X.2020.1831798
State	Published - 2021
Externally published	Yes

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Gender
impact
public engagement
storytelling

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10.1080/0267257X.2020.1831798

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title = "Storytelling beyond the ivory tower",

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author = "\{Tuncay Zayer\}, Linda",

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year = "2021",

doi = "10.1080/0267257X.2020.1831798",

language = "English",

volume = "37",

pages = "382--386",

journal = "Journal of Marketing Management",

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number = "3-4",

}

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AU - Tuncay Zayer, Linda

PY - 2021

Y1 - 2021

KW - Gender

KW - impact

KW - public engagement

KW - storytelling

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UR - https://www.scopus.com/pages/publications/85092615575#tab=citedBy

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DO - 10.1080/0267257X.2020.1831798

M3 - Comment/debate

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VL - 37

SP - 382

EP - 386

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 3-4

ER -

Storytelling beyond the ivory tower

ASJC Scopus Subject Areas

Keywords

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